Shanelle White, founder and licensed esthetician of Ameris Aesthetics in Grand Rapids, Michigan, has created more than just a skincare studio—she’s built a sanctuary rooted in intention, empowerment, and transformation. Located at 211 Spencer St. NE, Suite 5, Ameris Aesthetics has served the Grand Rapids community for two years, offering personalized treatments that blend the science of skincare with the art of self-care.
Shanelle’s journey into entrepreneurship was deeply personal. Ameris Aesthetics was born from her belief in the healing power of self-care and the profound impact skincare can have on a person’s mental, emotional, and spiritual well-being. Her vision was to create a welcoming and affirming space for all people, regardless of gender or background—an experience that goes beyond beauty and fosters healing, confidence, and connection.
When it came to naming her business, Shanelle was intentional. “Ameris” resonated with her because of its rich meanings. In Hebrew, it translates to “Gift of God” or “Blessed,” and in Latin, it means “Love.” Combined with “Aesthetics,” the name reflects not only the beauty element of her work but also her mission to nurture with compassion and purpose. At Ameris Aesthetics, skincare is a vehicle for transformation—from the inside out.
The early days of building her business were filled with challenges. Like many entrepreneurs, Shanelle had to wear multiple hats. While her core passion was rooted in caring for others as an esthetician, she found herself managing marketing, accounting, branding, and operations. She also quickly realized that esthetics school was just the foundation—ongoing education and staying informed on industry advancements were essential for growth. Finding a supportive community within the industry also took time, but it was through these experiences that she gained clarity, resilience, and purpose.
Inspirational words from Maya Angelou and Nelson Mandela became her anchors. In moments of doubt, she reminded herself that while challenges can change you, they don’t have to reduce you. Every lesson, every pivot, was part of the process.
Since its inception, the vision for Ameris Aesthetics has evolved beautifully. While the studio still centers around results-driven skincare, it has grown into something much larger. Today, Ameris stands as a brand rooted in self-love, mental health advocacy, and whole-person wellness. Shanelle’s work extends beyond the treatment room into mentorship, philanthropy, and partnerships that reflect her values. She is intentional about showing up in community spaces, advocating for wellness as a lifestyle—not a luxury—and inspiring others to invest in themselves without guilt.
Staying ahead of trends in the aesthetics industry is something Shanelle takes seriously. She views it as a professional responsibility, consistently investing in advanced certifications, conferences, and trainings. However, her approach isn’t just about what’s trending—it’s about what’s effective, safe, and aligned with her mission. Every product and technique used at Ameris Aesthetics is carefully vetted, often tested within her personal routine before being introduced to clients. She only works with professional, medical-grade skincare and high-quality wellness products, always prioritizing results and integrity over hype.
Over time, her clientele has grown as dynamically as her business. Initially focused on women dealing with hyperpigmentation and stress-related skin concerns, Ameris Aesthetics now serves a diverse audience—including men, seasoned clients, and individuals seeking support for aging skin, skin tags, and DPNs. Shanelle’s personal battle with hyperpigmentation gives her a unique empathy, especially when addressing the confidence issues that often accompany skin conditions. Her clients are increasingly making skincare part of their lifestyle, and treatments like the Men’s Replenish Facial and curated wellness packages such as the Oasis and Serenity offerings have become popular choices for those seeking holistic self-care.
For Shanelle, building long-term client relationships is grounded in genuine care. Each appointment is more than a treatment—it’s a personalized experience. She takes time to understand her clients’ unique lifestyles and wellness goals. Beyond appointments, she stays connected, celebrates client milestones, and ensures everyone who visits feels truly seen and valued. Her loyalty programs and thoughtful incentives are just one more way she fosters a sense of belonging and appreciation.
Looking to the future, Shanelle sees Ameris Aesthetics expanding into a full-circle wellness brand with larger or multiple locations, more advanced treatments, and deeper community impact. She envisions launching her own line of skincare and self-care essentials—products that reflect the restorative, intentional experience she’s become known for. Whether through workshops, corporate wellness activations, or school programs, she plans to further advocate for mental health and self-care access.
At the heart of everything remains a singular mission: to help people look good, feel good, and be well—inside and out.
For those considering their own journey in the aesthetics industry, Shanelle offers heartfelt advice. Begin with your “why.” Stay true to your purpose and let your passion guide you. She emphasizes the importance of continued education, authenticity, and the willingness to evolve. Building a business takes grace, adaptability, and consistency. It also takes support—whether through a mentor, coach, or professional network.
And most importantly, she urges aspiring estheticians and entrepreneurs to keep showing up—with care, intention, and heart. ~ Doug D. Sims
To connect with Shanelle or book a service at Ameris Aesthetics:
Instagram: @amerisaesthetics
Facebook: Ameris Aesthetics
Booking: https://pocketsuite.io/book/amerisaesthetics
All Links: https://beacons.ai/amerisaesthetics
Email: info@amerisaesthetics.com
Ameris Aesthetics is more than skincare—it’s a movement, a message, and a moment of healing in every visit.
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