In addition to Queen Bey, celebs such as Hailey Bieber and Gucci Mane star in the wintery, ski-themed campaign. The model sports a printed pink matching set, beanie and white sneakers while posing on the hood of a car. The rapper rocks head-to-toe white in a three-stripe tracksuit and high-top shoes.
Icy Park marks the third collection for Ivy Park’s collaboration with Adidas on clothing, shoes and accessories. The previous two collections that launched in 2020 sold out immediately.
According to WWD, the inclusive collection will feature designs that combine sportswear, streetwear and skiwear with faux sheepskin, towel terry fabrics, snow boots and a new Ivy Park monogram.
The “Coming Soon” teaser video shows quick clips of the new collection with a snowy backdrop. The brand has yet to release the exact launch date.